SMART|WP was formed to bridge the 'knowledge gulf' that exists between businesses and the people who build their websites.

Our extensive portfolio of website planning, training and support services equips non-technical business people with the knowledge they need to align their commercial goals with the digital media – and to maximise the return on their online investment because

like you, we are business people

Which means we view the Internet as a means to an end (and not the end in itself) – as an essential marketing and communications platform on which to

*   Build brand awareness and reputation
*   Expand market reach
*   Generate, qualify and convert new leads
*   Showcase new services
*   Slash marketing and transactional costs
*   Communicate with key stakeholders (partners, staff, investors, media etc.)
*   Deliver better and more timely customer service
*   Sell more products more profitably
*   Enhance customers’ lifetime value

Through 'bespoke' workshops, seminars and 'SMARTstart' guides, our trainers, consultants and advisers will lead you through every stage of the website planning process – placing at your disposal the facts and figures, principles and processes you'll need to

create your own detailed website plan

Or, if you prefer, we'll appoint a professional website planner with the right mix of technical skills, commercial and industry experience to create your website plan for you.

Either way, the result will be a comprehensive technical and creative project specification that sets down your commercial goals, your audience profile, desired content (text, images and video), suggested information architecture, accessibility requirements, preferred visual style, privacy policy, required technical ‘functionality’... and much much more.

Backed by realistic project milestones, timings and costings - and supported by a legally binding contract – your website plan is all you need to shortlist, commission and manage a suitable development team. And to maintain control (and constrain your expenditure) through every stage of your site’s development – from preliminary concepts through to the assignment of your intellectual property.

What it isn’t - is a marketing ploy: a means to secure your future website business. Because the fact is:

At SMART|WP, we don’t build websites - we help you have yours built.

Instead, we prefer to play to our strengths. And to maintain our impartiality; working with a panel of trusted advisers - including marketing consultants, SEO (Search Engine Optimisation) copywriters, information architects, art directors, programmers and even specialist legal advisers - to plan (and - if you wish - project manage) your site on your behalf.

TAKE ACTION!

talk to us today 020 8361 6690
or email us on action@smartwp.co.uk